Leoco Jun Report

Leoco Website Analytics Report (June 2025)

Leoco Website Analytics Report

June 1 - June 30, 2025

1,700 Total Users +70% vs April
June vs April 2025 Performance
Total Users
1,700 +70%
New Users
1,600 +146%
Total Events
12K +58%
Avg. Engagement
48s -4%
Homepage Bounce Rate
62.8% +64%
Product Page Performance
10.5% +21%
Overview
User Behavior
Demographics
Recommendations
1,700 +70%
Total Users
48s -4%
Avg. Session Duration
12K +58%
Total Events
3.1
Pages Per Session

Daily Traffic Trend (June 2025)

User Type Distribution

New Users: 94%
Returning: 6%

Device Distribution

Desktop: 60%
Mobile: 33%
Tablet: 7%

Most Viewed Pages

Bounce Rates by Page

Traffic Sources

Average Time on Page (seconds)

Top Locations by Users

Singapore

220 users (12.9%)

Jakarta

71 users (4.2%)

Ashburn

63 users (3.7%)

Bekasi Regency

37 users (2.2%)

Columbus

37 users (2.2%)

Boardman

25 users (1.5%)

San Jose

22 users (1.3%)

Other

1,225 users (72%)

Regional Insights

Singapore Market

Singapore has become the dominant market, accounting for 12.9% of users - a significant shift from April

US Market Growth

Strong presence in Ashburn, Columbus, Boardman, and San Jose indicates expanding US market reach

Indonesian Market

Jakarta and Bekasi still represent key Indonesian markets but with relatively lower concentration

Traffic Distribution Changes (April vs June)

Direct Traffic:
58%
Google Organic:
32%
Other Search:
10%

Key Insight: Google organic traffic has increased to 32% of total traffic, showing improved SEO performance. However, direct traffic remains dominant at 58%.

Key Recommendations Based on June Performance

June 2025 shows significant traffic growth (+70%) but concerning trends in bounce rates and user engagement. Here are priority actions to optimize the increased traffic volume.

Capitalize on Singapore Market Leadership

Impact: High Effort: Medium

Singapore has emerged as your top market (12.9% of users). Develop Singapore-specific content, partnerships, and localized marketing to maximize this opportunity.

Scale Infrastructure for Growth

Impact: High Effort: High

70% traffic growth suggests your site may be struggling with performance. The slight decrease in engagement time (-4%) indicates potential infrastructure bottlenecks.

Enhance New User Experience

Impact: High Effort: Medium

94% of users are new visitors. Create better onboarding flows, clear value propositions, and guided navigation to convert this massive influx of new traffic.

Leverage Growing US Market

Impact: Medium Effort: Medium

Strong presence in multiple US cities (Ashburn, Columbus, Boardman, San Jose) suggests expanding American market opportunity requiring targeted campaigns.

Critical 30-Day Action Plan (July 2025)

Week 1: EMERGENCY Homepage Optimization

Implement emergency fixes: reduce load time, simplify navigation, add prominent value propositions. A/B test multiple versions immediately.

Week 2: Infrastructure Scaling

Upgrade hosting/CDN to handle 70% traffic increase. Monitor performance metrics and implement caching strategies.

Week 3: Singapore Market Activation

Launch Singapore-specific landing pages, local partnerships, and targeted social media campaigns to capitalize on market leadership.

Week 4: New User Onboarding

Deploy comprehensive onboarding system with progressive disclosure, tooltips, and clear conversion paths for the 94% new user base.

Expected Performance Recovery Impact

Bounce Rate

-40%

Target reduction from 62.8% to ~37% with emergency optimizations

Conversion Rate

+150%

Expected improvement from better new user experience

Engagement Time

+25%

Recovery to 60+ seconds with infrastructure improvements

Risk Assessment & Mitigation

⚠️ HIGH RISK: Traffic Quality

Massive traffic increase with declining engagement suggests potential bot traffic or poor-quality sources. Implement traffic analysis and filtering.

⚠️ MEDIUM RISK: Server Capacity

Current infrastructure may not sustain continued growth. Plan for scalable hosting solutions and CDN implementation.

✅ OPPORTUNITY: Market Expansion

Strong geographic diversification creates opportunities for targeted localization and market-specific campaigns.

URGENT: Address Homepage Bounce Rate Crisis

Impact: Critical Effort: High

Bounce rate increased dramatically to 62.8% (+64% vs April). With 70% more traffic, this represents a massive opportunity loss. Immediate homepage redesign and performance optimization required.