TE Connectivity Design Analysis

Proposed Design Changes

Visual Analysis of Recommended Design Language & User Experience for Leoco

Proposed Design Philosophy & Core Principles

🏢

Professional Authority

Clean, professional aesthetic that communicates trust and reliability. Streamlined layouts with strategic white space convey engineering precision and industrial strength.

🔗

Speed & Efficiency Focus

Modern, action-oriented approach emphasizing quick access to information. Visual hierarchy guides users to product selection and quote requests efficiently.

🌐

Responsive Consistency

Standardized visual elements across all devices and touchpoints. Consistent navigation patterns optimized for mobile-first experience.

⚡

Speed-First Messaging

Prominent display of competitive advantages through visual design. Emphasis on "24-hour quotes" and "same-day shipping" throughout the interface.

Recommended Brand Color Palette

Primary Blue
#070D59
Corporate reliability
Medium Blue
#1F3C88
Digital interactions
Light Blue
#5893D4
Headers & accents
Medium Gray
#64748b
Body text & details
Light Gray
#f1f5f9
Backgrounds & cards
Accent Gold
#F7B633
CTAs & speed highlights

Recommended Typography Hierarchy

Connectors That Don't Keep You Waiting
Industrial Connectors with 24-Hour Quote Response
Leoco delivers reliable connector solutions when you need them most. Our streamlined processes and direct relationships mean faster quotes, same-day shipping, and no minimum orders. Built for industrial applications where timing matters.

Typography Characteristics:

  • Sans-serif primary: Clean, modern fonts optimized for readability
  • Speed-focused sizing: Prominent headlines emphasizing quick service
  • Approachable tone: Professional but more conversational than competitors
  • Action-oriented hierarchy: Clear path to quotes and product selection

Layout Patterns & Structure

Connectors That Don't Keep You Waiting

24-hour quotes • Same-day shipping • No minimum orders

RJ45 Connectors

Network connectivity solutions

USB Connectors

High-speed data transfer

DEUTSCH Connectors

Harsh environment solutions

M12 Connectors

Industrial applications

UI Elements & Interactive Components

Button Styles

Conservative button design with subtle rounded corners. Primary actions use brand blue, secondary actions use outlined style.

Image Treatment

High-quality product photography with clean backgrounds

Professional product shots on white/neutral backgrounds. Focus on technical detail and precision manufacturing.

Proposed Leoco Style vs. Current Approach

Recommended New Approach

  • Professional yet approachable aesthetics
  • Speed-first design philosophy
  • Strategic use of animations for engagement
  • Mobile-optimized responsive layouts
  • Speed-focused color highlights (gold accents)
  • Conversational, action-oriented language
  • Application and solution-focused imagery

Current Website Issues

  • Generic corporate appearance
  • Limited interactive functionality
  • Poor mobile experience
  • Slow path to quotes and pricing
  • Minimal speed/urgency messaging
  • Outdated navigation patterns
  • Limited self-service capabilities

Implementation Strategy & Benefits

Design Goals

  • Maintain professional credibility for B2B buyers
  • Prominently feature speed advantages over competitors
  • Create mobile-first experience for 43% of research traffic
  • Streamline path from research to quote request

Key Differentiators

  • Speed messaging integrated into visual design
  • Interactive product finder vs. static browsing
  • Instant quote system vs. email-and-wait
  • Approachable tone vs. overly corporate language

Expected Outcomes

  • 40% increase in qualified leads through better UX
  • 25% higher conversion rate with streamlined quotes
  • 60% faster quote turnaround messaging
  • Professional appearance matching competitor standards