Creative Science

˚Creative Science

Years of research and experiments have led to Maginary’s discovery that the secret ingredients for creative genius comes from mixing this these 2 elements together to achieve a solution called “This is a joke please don’t take it seriously”.

The secret is there are no secret ingredients, purely works of the imagination. Our unwavering commitment to our clients ensures that we continue to innovate and push the boundaries of creative thinking and execution and continue to grow through longstanding professional partnerships.

˚MASTER OF DESIGN THINKING

Design thinking refers to the creative approach a design takes when executing a design project. Maginary works within three major classifications i.e. product, labor, and the information category.

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PRODUCT

What's That?

Transform your business into a user centric organization that is flexible and responsive to market demands. We can help you design and brand your products whether it’s goods or service based. Find out how the power of design thinking can help you.

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PEOPLE

Huh?

This service sector based approach to design thinking encompasses both blue and white collar industries. Enhance your service offering’s user experience!

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INFORMATION

What?!

Learn how design thinking can transform the user interaction between human and machine in the advanced world of artificial intelligence. Explore the power of complex systems with simplicity.

˚Thinking in Design

The methodology governing each individual design thinking approach is fundamentally equal despite the market differentiation into separate market segments and multiple business sectors.

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Identifying opportunity

Identifying opportunity

Maginary specialty is quickly discerning the client’s objectives and identifying the target market including the unique opportunities in a simple and straight forward manner. After making a clear determination of the possible limitations of the idea or project in question, new avenues of exploration are created and we call this engineering thinking. We consider all external forces that might impact the project from an Economical, Political, Environmental, Functional, Cultural point of view. Following this we set the goals and direction of the entire project and our terms are always clear so that clients know exactly what to expect. By diversification, we are able to create maximum impact on the user experience.

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Understanding Prospect

Understanding prospect

The initial step entails conducting thorough market research through targeted user research and analysis. Following this we identify the appropriate target demographic and the prospective buyers’ behaviors and get insight into their preferences by user interactive testing. We then weigh out the options and assess the project’s full potential,  creating preliminary specification guidelines and frameworks for the project  and making a thorough assessment of the projects directional options, potential and viability.

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Conceptualisation

Conceptualization

At Maginary we create concepts in the context of the research and define the solutions through selections by exploring the aesthetics, the ergonomic, the functionality as well as the user interface. We are able to construct prototypes (digital, physical) at the earliest possible stage to test concept feasibility then refine the design concept, validating the goal and the criteria of this project Using a variety of user testing initiatives such as virtual testing, feedback gathering exercises and practical physical testing, we are able to prepare your concept and make it production ready.

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Beautification

Beautification and promotion

At this advanced stage in the process after production, we focus on the cosmetic enhancement of your project. A product no matter how good cannot sell itself that is why Maginary is strategically positioned to give the finished product a visual boost and raise its appeal and quality standards in order to give it a competitive advantage. With the structural use of design elements and graphics, your project will stand out from the rest. Using design thinking principles we will ensure the product or service communicates in a design language best suited to the target audience, keeping in mind cultural and ideological nuances. We create work that makes a lasting impression and we a versatile in the use of technologies that bring a vision to life, whether it’s 3D visualization, graphic design, or digital media production which includes videography and animation. Once all aspects have been quality checked and client requirement satisfied, we polish the project for publication and let the public be the judge of our creative efforts.

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