How to Design Your Content To Be More Engaging and Emotionally Connected

The world has changed in recent years. The internet is here, and it’s here to stay. Facebook, Instagram, Twitter, Snapchat… It’s everywhere!

Regardless of your age or where you live, you are most likely connected to the internet on a daily basis. In fact, most of what we do now revolves around technology. So how do you make sure your content is engaging and emotionally connected? Keep reading to find out how to design your content to be more engaging and emotionally connected.


The Importance of Content

We hear it all the time: content is king. And while it’s true that quality content is the key to success, what many don’t realize is that careful planning and editing can make your content even more engaging.

The first step in designing your content to be more emotionally connected is creating a plan for the type of content you want to publish. You might have a blog post about how to use a certain product or service, for example, or you might be publishing an article about why you chose your career path. Regardless of what type of content you are creating, it should always be focused on your audiences’ needs and interests.

In addition, when editing your content, take care not to overuse words like “I” or “you.” Remember: less is more! Write in third person and keep it concise but informative.

Finally, make sure you include some visuals with your content. This will help grab readers’ attention right away and increase engagement levels – especially on social media platforms like Facebook and Instagram where people scroll quickly through their feeds. Your visuals can consist of text overlaid on photos or videos where possible; this way, people who may not have the time to read through everything will still understand the gist of what you’re trying to say.

How to Design Your Content To Be More Engaging and Emotionally Connected

To keep your content engaging and emotionally connected, you need to think about what will appeal to your audience. Consider the following questions:

  • What are the thoughts, feelings, and emotions that I would like a person reading this post to experience?
  • What kind of feeling or emotion do I want people to take away from this post?
  • Do I know what my ideal customer cares about (i.e. fitness, beauty)?
  • What are the most common questions my readers have?

Once you answer these questions, it should be easier for you to design your content accordingly. If you’re looking for a more in-depth explanation of how to create effective content, check out our blog post with tips on how to design your content to be more engaging and emotionally connected.

Tips to use when Creating the Best Content

There are many ways to make your content more engaging, but there are a few things you should always keep in mind.

Engage Audience

Create posts that align with the needs of the audience and tap into their emotions


Utilize emojis and visuals


Add links to other relevant articles or blog posts as well as videos from YouTube.

post words

Make sure to use between 60-140 characters per post

Mix up your content

Engage with followers and “likers” by thanking them for their support, retweeting their tweets, or commenting on their posts


Creating content that is engaging and emotionally connected to your audience is a key element of any successful marketing strategy. In this guide, we have outlined the three main steps to designing content that will not only generate interest, but also interest people in your brand. These tips can be used as a starting point for any type of content you are designing and have the potential to make your content not just engaging, but memorable, too.