MEETING THE GUIDELINES
A project of this magnitude and nature required strict adherence to the company’s brand guidelines in order to deliver to the client’s expectations. We meticulously worked on the project, making sure that no detail was omitted and all tasks were done to perfection even down to the measurement of a millimetre. All elements of the design were crafted to the client’s specifications but this did not limit the creative freedom to infuse those subtle creative touches that make a rather formal design maintain wide appeal and creative flair.