The 7 Ways to Design for a Greener Future
Every marketer today is tasked with designing for a more sustainable future. From crafting digital products and services to advertising and marketing, every part of the business is being asked to do more—and do it better—to reduce the impact their products and services have on the environment. So how do you design for a more sustainable future? Greener marketing is a mix of several principles and practices. It’s not a simple matter of just choosing green products. It requires a more strategic approach and a stronger understanding of the big picture. To design for a more sustainable future, follow these seven steps.